Hitting stores now is the much anticipated 30 piece capsule collection from Richard Chai for Original Penguin. Bringing a new fresh, direction to the classic and easy style Original Penguin is notorious for – the collection available from today introduces a selection of innovative fabrics and silhouettes.

Adorning each exclusive piece is the Richard Chai for Original Penguin logo – to be worn with pride. Inspired by the downtown New York art scene of the late 60’s and early 70’s, the embroidered branding is juxtaposed with a mixture of patchwork and mixed fabric detail in honour of the Icons of Art from this time. Definitely a time not be forgotten. The vibe is reminiscent of the mod and punk movements into underground America, as well as one of the most influential decades in Modern Art, that saw legends such as Andy Warhol’s work frequenting galleries as much as he was clubs.

Forward thinking and free movement was key, and Richard Chai brings a piece of this history back to the Original Penguin customer.

The collaborative collection will be available at both London flagship stores – Covent Garden and Westfield, Stratford as well as select independent retailers in the North and South of the UK, notably, the highly respected Pysche in Middleborough.

DENIM– Which fit are you?

• The Rockabilly- straight fit. The antithesis to current trends-someone who embraces their roots in “old school” societal fringes
• The Rogue- skinny fit. A scoundrel or playfully mischievous person.. a trickster.
• The Pioneer- carrot fit. A person who is among the first.. enterprising- progressive.
• The Heritage-slim fit. A person with evidence of the past which is classic and timeless.

Check out the gallery and video at:  Original Penguin Denim page.

The Rockabilly
The Rogue
The Pioneer
The Heritage

Check out the piece about our new range of denim featured on RWD Magazine